Anchored by the vision “Malaysia: A Sustainable Tourism Destination Rich in Culture,” the National Tourism Policy (NTP) 2020–2030 serves as the overarching framework to drive the transformation of Malaysia’s tourism industry towards greater competitiveness, sustainability, and inclusivity. To realise this vision, the NTP is implemented through six (6) key Transformation Strategies, namely: (i) Strengthening Governance…

According to UN Tourism, sustainable tourism is tourism that takes into account its current and future economic, social, and environmental impacts, while addressing the needs of visitors, the tourism industry, and local communities. Its goal is to ensure that the benefits of tourism are sustained for future generations. Ecotourism is a form of nature-based tourism,…

Malaysia’s tourism industry depends on the sustainability of its natural assets, cultural heritage, and the well-being of local communities. In line with the direction of UN Tourism, ASEAN, and APEC, which advocate sustainable, resilient, and inclusive tourism, Malaysia must ensure that tourism development is managed responsibly to mitigate challenges such as overtourism that have affected…

MOTAC is committed to undertaking research and studies on tourism, including sustainable tourism, to support evidence-based policymaking, enhance the competitiveness of the tourism industry, and ensure the sustainable development of the sector. This effort is in line with the National Tourism Policy (NTP) 2020–2030, which promotes responsible tourism development by balancing economic growth with environmental…

MOTAC strengthens international cooperation through policy development and strategic partnerships at the bilateral, regional, and multilateral levels to enhance the competitiveness of Malaysia’s tourism industry. These collaborations are implemented through three main channels: (i) Bilateral Cooperation Strengthening cooperation with partner countries through Memoranda of Understanding (MoUs), bilateral meetings, and the implementation of collaborative programmes in…

MOTAC’s participation in international tourism meetings, seminars, and programmes is essential to strengthening Malaysia’s global presence and enhancing the competitiveness of the country’s tourism industry through: (i) Safeguarding National Interests Representing and protecting Malaysia’s interests and positions on international platforms while demonstrating the country’s commitment to international cooperation in the tourism sector. (ii) Capacity Building…