On February 11, 2026, the Ministry of Tourism, Arts and Culture (MOTAC) launched the “Kempen Mesra Malaysia” at KL Sentral as a key national initiative for Visit Malaysia 2026 (VM2026). The campaign focuses on strengthening the culture of hospitality and service quality among frontline workers within the transport and tourism sectors. During the launch, strategic partners such as Malaysia Airports (MAHB) and Grab Malaysia were recognized for their commitment, with Grab also facilitating mobile promotions via campaign stickers on their e-hailing vehicles. By highlighting the friendly and helpful nature of Malaysians, the campaign aims to build a solid foundation to achieve the target of 47 million tourist arrivals by 2026.
MINISTRY OF TOURISM, ART AND CULTURE (MOTAC)
11 February 2026
Issued by:
UNIT KOMUNIKASI KORPORAT
KEMENTERIAN PELANCONGAN, SENI DAN BUDAYA (MOTAC)
Tel: 03-8000 8000 Fax: 03-88917181
Website: www.motac.gov.my Email:Â group.ukk@motac.gov.my
Facebook, Instagram & X: @mymotac
