The Tax Deduction Incentive for Sponsorship (PCP) is a tax deduction from a business’s gross income equivalent to the amount expended on sponsorship activities approved by the Ministry of Tourism, Arts and Culture (MOTAC). This is governed under paragraph 34(6)(k) of the Income Tax Act 1967 (Act 53) to encourage private/corporate sector participation in sponsoring programs, activities, or events related to arts, culture, and/or heritage.