{"id":106812,"date":"2026-10-26T15:14:28","date_gmt":"2026-10-26T07:14:28","guid":{"rendered":"https:\/\/www.motac.gov.my\/?p=106812"},"modified":"2026-10-26T15:16:41","modified_gmt":"2026-10-26T07:16:41","slug":"world-tourism-day-2026-motac-drives-digital-transformation-advances-sustainable-tourism","status":"publish","type":"post","link":"https:\/\/www.motac.gov.my\/en\/world-tourism-day-2026-motac-drives-digital-transformation-advances-sustainable-tourism\/","title":{"rendered":"WORLD TOURISM DAY 2026: MOTAC DRIVES DIGITAL TRANSFORMATION, ADVANCES SUSTAINABLE TOURISM"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">This statement highlights the organisation of the World Tourism Day (WTD) 2026 Celebration at Ministry Level by the Ministry of Tourism, Arts and Culture (MOTAC), held over five days from 28 September to 2 October 2026 at the MOTAC lobby in Putrajaya. Themed \u201cDigital Agenda and Artificial Intelligence to Redesign Tourism\u201d, the celebration highlights the potential of digital technology and artificial intelligence (AI) in shaping the future of the tourism sector.<\/p>\n<p>The initiative emphasises the responsible use of technology in tourism promotion, services and destination management, while strengthening digital capabilities and encouraging the participation of industry players and local communities. In line with the aspirations of Malaysia MADANI and the Visit Malaysia 2026\u20132027 Campaign, MOTAC remains committed to driving a smarter, more inclusive and sustainable tourism sector, contributing to economic growth, environmental conservation, cultural heritage preservation and the well-being of communities.<\/p>\n<p><strong>MINISTRY OF TOURISM, ARTS AND CULTURE (MOTAC)<\/strong><br \/>\n<strong>29 SEPTEMBER 2026<\/strong><\/p>\n<p><a href=\"https:\/\/www.motac.gov.my\/wp-content\/uploads\/2026\/10\/SIARAN-MEDIA-SAMBUTAN-HARI-PELANCONGAN-SEDUNIA-WTD-2026-UKKMOTAC-V1-29SEPT2026.pdf\">MORE INFORMATION<\/a><\/p>\n<p><strong>Issued by:<\/strong><br \/>\n<strong>CORPORATE COMMUNICATIONS UNIT<\/strong><br \/>\n<strong>MINISTRY OF TOURISM, ARTS AND CULTURE (MOTAC)<\/strong><br \/>\nTel: 03-8000 8000 | Fax: 03-88917181<br \/>\nWebsite: <a href=\"http:\/\/www.motac.gov.my\/\">www.motac.gov.my<\/a> | Email: group.ukk<br \/>\nFacebook, Instagram &amp; X: @mymotac<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This statement highlights the organisation of the World Tourism Day (WTD) 2026 Celebration at Ministry Level by the Ministry of Tourism, Arts and Culture (MOTAC), held over five days from 28 September to 2 October 2026 at the MOTAC lobby in Putrajaya. Themed \u201cDigital Agenda and Artificial Intelligence to Redesign Tourism\u201d, the celebration highlights the&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[797],"tags":[],"class_list":["post-106812","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/posts\/106812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/comments?post=106812"}],"version-history":[{"count":2,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/posts\/106812\/revisions"}],"predecessor-version":[{"id":106814,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/posts\/106812\/revisions\/106814"}],"wp:attachment":[{"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/media?parent=106812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/categories?post=106812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/tags?post=106812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}