{"id":105480,"date":"2026-08-13T09:54:08","date_gmt":"2026-08-13T01:54:08","guid":{"rendered":"https:\/\/www.motac.gov.my\/?post_type=frequently-asked-que&#038;p=105480"},"modified":"2026-08-13T09:54:08","modified_gmt":"2026-08-13T01:54:08","slug":"what-is-the-strategic-vision-and-transformational-framework-of-the-national-tourism-policy-ntp-2020-2030-to-elevate-malaysias-tourism-sector","status":"publish","type":"frequently-asked-que","link":"https:\/\/www.motac.gov.my\/en\/frequently-asked-que\/what-is-the-strategic-vision-and-transformational-framework-of-the-national-tourism-policy-ntp-2020-2030-to-elevate-malaysias-tourism-sector\/","title":{"rendered":"What is the strategic vision and transformational framework of the National Tourism Policy (NTP) 2020\u20132030 to elevate Malaysia\u2019s tourism sector?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Anchored by the vision &#8220;Malaysia: A Sustainable Tourism Destination Rich in Culture,&#8221; the National Tourism Policy (NTP) 2020\u20132030 serves as the overarching framework to drive the transformation of Malaysia&#8217;s tourism industry towards greater competitiveness, sustainability, and inclusivity. To realise this vision, the NTP is implemented through six (6) key Transformation Strategies, namely:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(i) Strengthening Governance Capacity;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(ii) Creating Special Tourism Investment Zones (STIZ);<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(iii) Embracing Smart Tourism;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(iv) Enhancing Demand Sophistication;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(v) Practising Sustainable and Responsible Tourism; and<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(vi) Upskilling Human Capital.<\/span><\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"faq_bahagian":[1620],"faq_sistem":[],"class_list":["post-105480","frequently-asked-que","type-frequently-asked-que","status-publish","hentry","faq_bahagian-tourism-policy-and-international-affairs-division"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/frequently-asked-que\/105480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/frequently-asked-que"}],"about":[{"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/types\/frequently-asked-que"}],"version-history":[{"count":1,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/frequently-asked-que\/105480\/revisions"}],"predecessor-version":[{"id":105481,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/frequently-asked-que\/105480\/revisions\/105481"}],"wp:attachment":[{"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/media?parent=105480"}],"wp:term":[{"taxonomy":"faq_bahagian","embeddable":true,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/faq_bahagian?post=105480"},{"taxonomy":"faq_sistem","embeddable":true,"href":"https:\/\/www.motac.gov.my\/en\/wp-json\/wp\/v2\/faq_sistem?post=105480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}