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Press Conference Launching Of Visit Malaysia 2020 Official Song

TALKING POINTS
YB DATUK MOHAMADDIN KETAPI
MINISTER OF TOURISM, ARTS AND CULTURE

PRESS CONFERENCE
LAUNCHING OF VISIT MALAYSIA 2020 OFFICIAL SONG

PANGGUNG SARI, ISTANA BUDAYA, KUALA LUMPUR
9.00 PAGI, 6 SEPTEMBER 2019

  1. Thank you for your presence today at the press conference for the launching of the Visit Malaysia 2020 official song.
  2. The launch of the VM2020 official song today signifies another milestone as we push forward with the campaign's marketing and promotion activities.
  3. Today, I am pleased to reveal the accompanying song that would enhance the campaign as we move forward with global marketing efforts for Malaysia.
  4. The song, entitled "Visit Truly Asia - Malaysia" is composed in two languages by Ramlan Mohd Imam, Dean Music Faculty at Akademi Seni dan Warisan Negara with lyrics written by Normah Kechut in Bahasa Melayu and James P.S. Boyle in English.
  5. The song emphasises universal themes of unity and hope, sharing and inclusivity, and prosperity. It also incorporates traditional instruments and music aesthetics to reflect the rich multicultural population of Malaysia.
  6. You will hear the bungkau from the Kadazandusun culture, bamboo flute from the Malay culture, tabla and sitar from the Indian culture, and erhu and tangyu from the Chinese culture provide a melodious tune.
  7. In addition, the use of dikir barat and kompang creates a catchy and upbeat tempo to the song and ends the song on a high-spirited note.
  8. The song is given further depth and enlivened with the powerful vocals of professional singer, Idayu.
  9. I hope that the Visit Malaysia 2020 campaign, alongside all marketing and promotional activities we have lined up, will firmly put Malaysia on the map of travellers everywhere and inspire them to experience the great diversity that Malaysia offers.
  10. I encourage all parties to use the campaign logo and play the campaign song at any appropriate opportunity so as to enhance the reach of the campaign both locally and internationally.
  11. I look forward to see Visit Malaysia 2020 campaign supported wholeheartedly by all Malaysians, the public sector and the private sector to ensure its success. As Tun Mahathir had mentioned, let us make the success of Visit Malaysia 2020 campaign our national mission and duty to the country.

Thank you.
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