SPEECH TEXT BY MINISTER, SIGNING CEREMONY BETWEEN ADS PROPERTY DEVELOPMENT SDN. BHD. AND WYNDHAM HOTEL ASIA PACIFIC FOR DOLCE HOTEL
WELCOME ADDRESS BYYB DATO' SERI MOHAMED NAZRI ABDUL AZIZ
MINISTER OF TOURISM AND CULTURE MALAYSIA
AT THE SIGNING CEREMONY BETWEEN ADS PROPERTY DEVELOPMENT SDN. BHD. AND WYNDHAM HOTEL ASIA PACIFIC FOR DOLCE HOTEL
TUESDAY, 3RD APRIL 2018
(Final salutations to be provided by organizer)
Dato' Mohd Khairuddin Manan
Deputy Chairman, ADS Property Development
Mr [ Name ][Position ],
Wyndham Hotel Asia Pacific
Distinguished guests,
Ladies and gentlemen,
Salam Sejahtera, Salam 1Malaysia and a very good afternoon.
1. It gives me great pleasure to be here today, to witness the formalizing of agreements between ADS Property Development and Wyndham Hotel Asia Pacific for the exciting development of The Lenggeng Dolce in Lenggeng, Negeri Sembilan.
2. I take this opportunity to congratulate ADS Property for their ambitions and hard work in developing a new tourism project in Malaysia, and of course for their success in securing the services of Wyndham Hotel Group and Dolce brand.
3. I also welcome and congratulate Wyndham Hotel Group for deciding to invest their expertise and experience in the hospitality business in Malaysia, particularly in The Lenggeng Dolce project, the 1st Dolce Hotels in Asia.
Ladies and gentlemen,
4. Without doubt, the next two years are a crucial period for our country's tourism – they are the lead up to the much-anticipated Visit Malaysia Year 2020. The Ministry of Tourism and Culture and Tourism Malaysia are working hard to ensure visibility of the country as a preferred holiday destination that is affordable with a great diversity of attractions.
5. In light of this, I am hopeful that all tourism industry players will play a role and support our efforts to revitalise the industry. I look forward to seeing improvements in service delivery, enhanced tourism products and services, and high quality travel packages. It would be great to see everyone in the industry collaborate with each other to ensure the best tourist experience for everyone who visits our shores.
6. During this significant year, Malaysia targets to attract 36 million tourists worldwide and RM168 billion in tourist receipts. The objective is to promote Malaysia as a top-of-mind destination and we will be adopting the “Travel, Enjoy and Respect†tagline in affiliation with the World Tourism Organisation's movement to raise awareness on how tourists can become catalysts for sustainable development and responsible tourism
7. As you are all aware, tourism is a major contributor to the Malaysian economy. We appreciate the USA as a major market for our tourism industry, and we have been quite aggressive in promoting Malaysia in the San Franscisco - LA areas since the 1970s. We have since added New York as another important segment of the US market.
8. And so we hope that market familiarity with brands associated with Wyndham Hotel Group will add greater appeal for tourists, not only from the US but also the world over, to decide on making The Lenggeng Dolce, and of course Malaysia, a highly appealing destination.
9. The Ministry of Culture and Tourism is sparing no effort in ensuring that tourism shares its benefits and advantages to the people. Not only do we promote our tourism products, but we also extend our assistance in the development of new tourism products, of which The Lenggeng Resort project is one such beneficiary.
Ladies and gentlemen,
10. The Ministry of Tourism and Culture, together with Malaysia Convention & Exhibition Bureau (MyCEB), is deeply pleased to acknowledge Dolce Hotels & Resorts strength in the meeting, function & convention business, to further strengthen Malaysia's ever-growing appeal as a preferred Business Events (BE) or Meetings, Incentives, Conventions and Exhibitions (MICE) destination.
11. As such, we also take some pride in this formalization ceremony, as it marks another important milestone in the development of Malaysia hospitality industry.
12. We hope that The Lenggeng Dolce will be a key success for both ADS Property and Wyndham Hotel Group, and mark the start of many other successful ventures for the two groups of you.
Congratulations.
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